LONDON · MILAN · PARIS 2026

Designer application
guide.

A practical checklist for designer brands preparing to apply for DSC Showcase in London, Milan or Paris during the 2026 season.

What to prepare before you apply

  1. Brand profile: official brand name, base country, website and the best contact person.
  2. Portfolio or lookbook: one working link that clearly presents recent collections and garment quality.
  3. Collection proposal: concept, season, number of looks, production status and the story you want the runway to communicate.
  4. City preference: London, Milan, Paris or a combination, together with your availability and production timeline.
  5. Practical notes: relevant sizing, styling, shipping or backstage requirements that the team should understand during review.

Keep every link accessible without a password and make the first page of your materials easy to understand. Concise, verifiable information helps the review team assess the collection efficiently.

How the review process works

  1. Submit the designer application through the DSC website.
  2. The team reviews the brand profile, collection materials and requested city or cities.
  3. If the proposal may fit the programme, DSC follows up to discuss availability, runway format and participation arrangements.
  4. A place is confirmed only after both sides agree the scope and next steps.
Start a designer application

Choose the right 2026 city

You may apply for one city or more than one. Select the option that matches your collection readiness, travel planning and international objectives.

Designer application questions

Can an emerging designer apply to DSC Showcase?

Yes. DSC accepts applications from established and emerging designer brands. Every application is reviewed individually, and submitting the form does not guarantee a place.

Can one brand apply for more than one city?

Yes. A designer can indicate London, Milan, Paris or a combination of cities. Availability, collection readiness and the final participation arrangement are reviewed with the DSC team.

What should a designer portfolio include?

Use a clear website, lookbook or portfolio link that shows the brand identity, recent collections, garment quality and a consistent creative direction. Include concise context for the collection you want to present.

Does an application confirm runway participation?

No. Applications are reviewed individually. A place is confirmed only after the brand and DSC agree the city, collection, schedule and participation arrangement.

Ready to present your collection?

Review the checklist, prepare one clear portfolio link and tell us which city fits your 2026 plans.

Apply to DSC Showcase

Return to the DSC Showcase homepage