DESIGNER GUIDE · UPDATED 22 OCTOBER 2026

Designer application
guide.

Prepare your designer or brand application for London on 19 February 2027 · 18:00 at St John's Church, Hyde Park. Applications are reviewed by the DSC team.

What to prepare before you apply

  1. Brand profile: official brand name, base country, website and the best contact person.
  2. Portfolio or lookbook: one working link that clearly presents recent collections and garment quality.
  3. Collection proposal: concept, season, number of looks, production status and the story you want the runway to communicate.
  4. City preference: London, Milan, Paris or a combination, together with your availability and production timeline.
  5. Practical notes: relevant sizing, styling, shipping or backstage requirements that the team should understand during review.

Keep every link accessible without a password and make the first page of your materials easy to understand. Concise, verifiable information helps the review team assess the collection efficiently.

How the review process works

  1. Complete the designer application with your brand profile, contact information, portfolio and collection description.
  2. The team reviews the brand profile, collection materials and requested city or cities.
  3. If the proposal may fit the programme, DSC follows up to discuss availability, runway format and participation arrangements.
  4. A place is confirmed only after both sides agree the scope and next steps.
DESIGNER APPLICATION

Explore DSC Showcase events

The next London show is on 19 February 2027 · 18:00. Confirm participation arrangements with the DSC team before arranging travel or production.

Designer application questions

Can an emerging designer apply to DSC Showcase?

DSC welcomes established and emerging designers and brands to apply for London, 19 February 2027 · 18:00 at St John's Church, Hyde Park. Every application is reviewed individually, and submitting the form does not guarantee a place.

Can one brand apply for more than one city?

Yes. A designer can indicate London, Milan, Paris or a combination of cities. Availability, collection readiness and the final participation arrangement are reviewed with the DSC team.

What should a designer portfolio include?

Use a clear website, lookbook or portfolio link that shows the brand identity, recent collections, garment quality and a consistent creative direction. Include concise context for the collection you want to present.

Does an application confirm runway participation?

No. Applications are reviewed individually. A place is confirmed only after the brand and DSC agree the city, collection, schedule and participation arrangement.

Ready to present your collection?

Prepare one clear portfolio link and a short collection description. Submit your application for the DSC team to review.

APPLY

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